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Merchants and point of sale material

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Reference
Partners In Innovation 299
Duration
Start Date: January 2002
Finish Date: December 2003
Background
Merchants are a key part of the distribution of building materials and as part of this have considerable impact on disseminating technical information to their customers, and hence to a key target audience of all research. This project is one of the first research projects actioned by Co-Construct, the five leading Construction Research Associations working together.
Project Aim
The objective of this project is to increase the dissemination of new ideas, including the results of research, by using merchants as a route to the market. This project will explore the possibilities for doing this.
Research Sponsors
DTI
TRADA Technology
BSRIA
Steel Construction Institute
Timber Research and Development Association
Construction Products Association
BSS
Peppard Building Supplies
WF Electrical Wholesalers
Unipipe
UPM-Kymmene Wood Ltd
Construction Best Practice Programme
Travis Perkins

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