Getting the most out of your sales team is essential if you are going to achieve your company’s full potential. But it is not always easy. Sales people can be a breed apart, operating in a stressful environment where they are exposed to rejection and frustration. Effective organisation and motivation of the team is therefore essential.

This briefing covers:

• Getting the right sales people.
• Planning and monitoring the sales effort.
• Allocating account management responsibilities.
• Motivating and rewarding the team.

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