BUSINESS INFORMATION SHEETS > SELLING > Selling technique (SE 2)
Keep it simple
Persuading customers to part with their money may not be easy. But the actual process is a straightforward one.
Whether you are selling to businesses or individual customers, the rules remain the same.
This briefing outlines how to:
- Identify and approach targets.
- Understand customer needs, then sell the benefits of your product.
- Handle objections and close the sale.
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