The Internet enables you to sell 24 hours a day and the sales process can be fully automated. Your Internet shop can attract a new customer base and provide better service for existing customers.

Online trading is one of the fastest growing areas of the Internet, with everything from fresh flowers and hot meals to engineering components and quick shots of legal advice changing hands daily.

This briefing covers:

• The benefits of selling online.
• What makes a site successful.
• How to accept payments.
• The costs involved.

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