BUSINESS INFORMATION SHEETS > INFORMATION TECHNOLOGY > THE INTERNET > Marketing on the Internet (IT 18)
New routes to market
Using the Internet gives you access to a number of new and powerful marketing techniques that were unavailable even five years ago.
The Internet can improve the reach and cost-effectiveness of your marketing. It can help you get your products known and win new customers at home and around the world.
This briefing covers:
- The opportunities for marketing online.
- Keeping customers and press informed.
- Generating interest and revenue through online advertising.
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