BUSINESS INFORMATION SHEETS > INFORMATION TECHNOLOGY > THE INTERNET > Your website strategy (IT 17)
In the shop window
A website lets you put your products in front of a worldwide audience. It can help you generate new revenue, cut costs and build better relationships with both customers and suppliers.
The costs of setting up a website are relatively low, so every business should think about having one. This briefing will help you decide a strategy for your website. A second briefing, Designing your website, IT 21, explains how to put your ideas into practice.
This briefing covers:
- The benefits of setting up a website.
- The costs involved.
- How you can make money from your site.
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