Developing assertiveness can be the key to getting the best out of your people - increased sales, better customer service, higher productivity and more ideas for improvement.

It encourages those who are shy or short of confidence to become more involved and helps the more extrovert or volatile to fine tune their dealings with customers, suppliers and colleagues. An assertive person is a positive, resourceful presence in your business.

In particular, people can learn to avoid unproductive behaviour patterns, to focus on goals, solve problems and feel more at ease with themselves and their work.

This briefing covers:

• The principles of assertiveness.
• Assertiveness techniques.
• Which parts of your business will benefit most from assertive people.
• How to encourage assertiveness.

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