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April 25, 2012

Timber tours are show success

 Nearly 80 delegates were treated to guided tours around the Ecobuild exhibition to highlight the latest innovations in timber and timber-related products.

Organised by TRADA Technology, the tours provided a perfect opportunity for the 78 delegates to find out the role timber can play in joinery and construction. And, the feedback from delegates and member companies was all extremely positive.

Each visitor was given a headset to be able to concentrate on the guide, with TRADA specialists providing an expert commentary on the technical and regulatory drivers behind the latest timber innovations. There was also the opportunity to follow up with key contacts afterwards.

And judging from the comments from TRADA members, the tours were a definite success. "We loved it," said Mike Bekin, of Ecochoice, said. "It gave a nice cohesion to the whole exhibition. Ecobuild has become so big and famous, with so many exhibitors it needed something like this and TRADA was able to proactively tie all the timber strands together. It was certainly popular and looked like TRADA had really struck a chord."

Meanwhile, Alan Wildsmith, B&K Structures, said: "We were really busy at the show but the tours certainly helped introduce people to us who wouldn't otherwise have come. The tours are a great idea and very worthwhile, and something we will continue to support."

David Leaney, Managing Director of Wolf systems concluded "We had a fantastic response to our Ecobuild stand this year. The Architects and engineers were especially interested in the model of our easi-joist roof, floor and wall panels which are 30% stronger than our competitors. We also launched our Horizon timber frame software which runs on the Revit platform and allows collaboration with other BIM partners".

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